6 small business trends for 2014
So it’s about time you put on your planning and strategy hat and have a think about what will help your business grow in the coming year.
With the digital economy growing by the day, you can no longer get by on traditional marketing alone – you need to get your digital house in order.
Here are seven things to focus on to ensure your business not only survives but thrives in 2014.
Give it away
The best way to grow your business is to give something away – and the businesses that give away things with the best value will scoop the pool. Great freebies include through writing an informative blog in your niche, offering downloadable videos, PDFs, app or even a free consultation to new clients.
But remember, like any marketing, you need to think about your return on investment. So if it costs you $200 in lost productivity to take a free meeting – you need to do your best to make sure that meeting is worth more than $200.
Content, content, content
As mentioned above, a blog – or any other fresh digital content – is a great way to give away free advice. You are not longer just in the widget business, but the media business as well. So start churning out photos, videos, slides, podcasts, blog posts and downloads.
Every business is an IT business
In order to survive, you need to be tech savvy – or pay someone to be tech savvy for you. But whichever way you go, it’s important to know what’s worth outsourcing and what you can do in-house. For example, it’s worth getting a website expert on board to develop and launch your site, but you don’t want to be shelling out every time you want to uploaded a new photo, or blog post.
Who could imagine a few years ago that we would be using our phones to access the internet, check out restaurant reviews, find a business address or check the weather. But these days, it’s the norm. Which is why your site needs to be not only fond via smart devices, but also readable and understandable on the smaller screen.
Personal brand is everything
With the advent of social media and Web 2.0, businesses can no longer get away with bengfaceless entities. So the person, or people, behind the business need to be visible – and creditable. It’s why your “about us” page is vital and why you need to be active on social media.
Get paid for results
Stop thinking in terms of trading time for money, and instead price your service and products based on results. In other words, track what you are worth and don’t accept anything less.
Get on the front foot and make 2014 your best business year yet. And if you need any advice or assistance on how to make the best of the digital age, contact Direct Digital Solutions on 02 9557 7623 or email firstname.lastname@example.org.
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