A basic guide to Google Pages

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Google My BusinessIf you are not already there, then it is time to ‘get on Google’ and set up a business page.

Google Places has been renamed and rejigged Google My Business and now Google will help your business go even further.

Google My Business allows you to:

  • be found more easily by your customers
  • be more accessible from mobile devices
  • Build up customer reviews (if have a ‘local’ type business)
  •  Use Google Hangouts for free webinars or video calls
  •  Build even better relationships with existing and potential
  •  And much more!

Get started by visiting Google My Business and filling in the form. You will automatically be given a Google Plus page to populate, and a postcard will be sent to your address for you to verify.

One of the great things about Google My Business is it gives you a real insight into who is looking at your page and what actions they are taking on your content.

Google Insights allows you to:

  • See how many followers you have
  • Interact with them individually
  •  The gender split (once you have at least 200 followers)
  • Accept and respond to reviews
  • See the total views of your content
  • Note the engagement on posts, and which type of content gets the most engagement

Marketing on Google

There is a lot more you can do to market your business once you are set up on Google

For example:

  • Start a “community” of like-mined people and potential customers
  • Organise a “hangout” and set yourself up as a subject matter expert
  • Share content publically or privately
  • Respond to messages from clients and customers

If you need help setting up or maintaining a Google My Business page, contact Direct Digital Solutions of 02 9557 7623 or email us@directdigitalsolutions.com.au


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