Four simple steps to getting online

Is your company one of the 51 per cent of Australian small businesses without a website? Did you know that getting online is as easy as 1-2-3? And then a bonus fourth step promoting your site.

So where do you start?

1. Get a domain name.

That’s the yourbusiness.com web address by which people find your website. Think of it as an online street address. It’s called a URL (Uniform Resource Locator – not that this matters) and it’s your unique identifier. There are various “extensions”, such as .com, .net, .org and there is also the option to add the region on the end (.au, .uk, etc).

When you register your domain name, it’s like your licence to use the specific web address for a period of time. It’s best to use your company name, if you can. That way, people can “guess” your URL if they know the name of your company.

2. Web hosting

Once you get your domain name, you will be looking for a web host. Put simoply, this is a company that rents server space for your website. It’s like leasing an office or shopfront. There are various different website hosting packages, so it pays to shop around. But beware, if something looks too good to be true, it probably is. There are some very cheap hosting options out there, but they don’t always offer the reliability and customer service you may need.

3. Web design

The next step is to design your website. This involves working out what you need – a blog? A shopping cart? A portfolio? And again, shopping around. And when it comes to the web, design is more than prettying thingsd up – it needs to be functional, user friendly and accessible.There are some do-it-yourself templates, but if you want a professional looking site, it’s best to seek professional help. And remember, design is not static – a website that is cutting-edge today, maybe outdated in a few years. So it pays to constantly review and renew.

4. Promotion – the bonus step!

Whether you want to sell products, provide a service or even just increase brand awareness, there is little point having a website if no-one knows it exists. So it’s vital that your website is found when your target audience types certain keywords into Google and other search engines. So your content and design needs to be search engine friendly, and you need to consider off-page search engine optimisation such as backlinks and directory listings.

With our all-inclusive packages, Direct Digital Solutions can get your business on the internet now. Contact us on us@directdigitalsolutions.com.au or call 02 9557 7623.