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Get local with your SEO

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September 11, 2016
in Web Site Marketing, Web Site Promotion
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Despite the advent of the internet, which means your online business can attract customers throughout the world, it is still a fact that proximity is a powerful tool for converting visitors to sales.

People like to support local businesses – which is why you need to harness the power of local SEO.

So what do you need to do to ensure that when people people google “widget sellers in Mytown”, your website pops up?

Network locally – online

Many towns, cities and even suburbs have locally-based forums, Facebook or Google+ groups, or Twitter hashtags. Google – and other search engines – looks fondly upon business who are seen to connect with their local region. When you network, make sure to include links to your site where possible, but take care to avoid looking spammy. Show visitors where you’re based.

Show visitors where you are based

Make sure your website includes information about your locality. If you work from home, you might not want to be specific, but you can include general information about a suburb, or region. And don’t forget the to optimise your Google Places’ listing

Keyword research

This is an important step because it’s the best way to find out what geo-specific keywords people are using. Make sure to cross-check any keywords relating to your product or service with any keywords relation to location.

Foursquare is your friend

Foursquare is a brilliant social network for those of you with bricks-and-mortar businesses, and it can even be great for those working predominantly online. Add your business to Foursquare and ask customers to “check in”. The increase in traffic to your site – and your store – will surprise you.

Use Google Maps

Google Maps will generate HTML code so you can embed a location map on your site. This gives you a double whammy – both your customers and Google know where they can find you.

Direct Digital Solutions can help your business boost its local SEO. Call us today on 9557 7623, or email us@directdigitalsolutions.com.au

 

 


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