Is your website working?
And we don’t mean can people see it? Or has it crashed? We mean is it doing what it is meant to be doing and generating leads and sales?
If not, it’s time to give it a quick health check – a bit like a regular vehicle service.
It shouldn’t take long, so set aside a couple of minutes today to go through this list.
Do you have compelling calls to action?
Each page should have a call-to-action, whether it’s a “buy now” or “sign up to our newsletter for the latest tips and tricks”. It’s like leading the horse to water and making it drink. If you pages don’t have simple calls to action, you visitor doesn’t know what to do next. But remember, it often takes several visits before they are ready to move through the sales funnel.
Does it look good?
First impressions count, and no more than on the internet, where you have 8-10 seconds to impress a new visitor. That means your site needs to exude professionalism. Unfortunately a lot of free templates look, well, free. And if you website looks cheap, so do you. Quality WordPress templates are worth far more than they cost – which isn’t very much. And please, no animation.
Is it clear what your business is about?
This means good quality photos and engaging content that speaks to your target audience. And if you are selling online, make sure prices are clearly displayed and it is obvious how to purchase, without having to give too many personal details.
Do you have and monitor your analytics?
Google’s free analytics tool is a perfect way to see what works – and doesn’t work – on your website. There is no reason not to use it.
Are you marketing your site properly?
Websites are not like the Field of Dreams. If you build it, they will not come. You need to be marketing your site through such things as social media, online and traditional advertising, QR codes, SEO and so on.
This health check is a quick and easy way to see if your site needs some CPR or just a little paracetamol.
For a website that if fit and well, call Direct Digital Solutions today on 02 9557 7623 or email firstname.lastname@example.org.
April 21, 2019
March 19, 2019