It’s beginning to look a lot like Christmas (promotions)

I don’t want to alarm anyone, but as I write this post, there are 62 days, six hours, 20 mins and 40-39-38-37 seconds till Christmas.

So, it must be time to think about what, if any, Christmas promotions you might want to do via your website or social media.

Firstly, you need to decide what exactly it is you want to do. E-cards? A message on your home page? A Christmas-themed Facebook promotion or giveaway? Christmas-themed Adwords campaign? Link to an online Santa and reindeers game? You need to make this decision within the next week or two.

You next consideration is your budget. Most of those ideas above are either cheap or free, but a giveaway will obviously cost you in goods or services, and an online advertising campaign could run into the hundreds, if not thousands, dependency on frequency, clicks and so on. The budget needs to be determined in conjunction with the above “what” decision.

If you want an e-mail campaign with E-cards, it’s also time to make sure your mailing lists are up-to-date and your mailing software can handle the task. Do this before the end of October and you’ll stay on track

This is when you should contact Direct Digital Solutions ( – no later than the first week November – and let us know what you want to do and your budget and we’ll ensure you get the best bang for your buck.

Next you need to get together all the odds and ends from your suppliers and consultants – designers, content writers – and send us all the materials by the third week of  November.

We’ll spend the next couple of week working on your campaign – including all the leg work to make sure your promotion runs on time and on budget and that any email campaign meets your country’s laws.

By the first week of December, we will send you prototypes and give you the chance to tweak them. Nothing will go to your valued customers before you are 100 per cent happy with it.

If you follow this schedule, your campaign will be ready to land in e-mails, or to be submitted to search engine advertising, by the middle of December.

Let Direct Digital Solutions take the hassle out of your Christmas online promotion campaign. Contact us now on