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The Cotswold’s Retirement Village

Responsive Web Site Design, Search Engine Optimisation, Social Marketing, Analytics, Graphic Design, Content Marketing, Branding

Launch Their Web Site




About
The Client

The Cotswolds Retirement Village is a beautiful, relaxing, and social, retirement living community located in Sydney’s picturesque North Shore. The village offers a safe and inviting environment for those looking for a great new retirement home. They offer respite care, social activities, and a helping hand whenever a resident is in need.

The Cotswolds Retirement Village came to us looking for a way to increase their online presence and marketing tactics. This project included a new website design, overhaul of their online marketing, and a new social media creation, plan, and implementation.



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About this project

The Cotswolds Retirement Village’s website had been untouched for almost 10 years, so it was in need of a large redesign and overhaul. As we remind all new clients, your website is your new front door and what it looks like depicts your product, services and business. It’s so important that your web site and associated online media is branded strongly in a modern, professional way and that your website looks first rate. This killer combination will result in greater impact, inquiries and leading to more conversions / sales. In today’s online world with so much competition, you do need to stand out from them all.

The Cotswold’s Retirement Village is a great example of a business that, in order to present helpful and correct information, needs a professional website to incorporate up to date and accurate content including images and video of their available residences and facilities. Having valuable content like this readily available online, allows for an uptake in enquiries and physical visits to the Village.

We are proud of their finished new website, built on WordPress platform – Content Management System (CMS). The CMS enables the customer to self-manage and update their own website’s content whenever they wish with new text and images. But as always, if they prefer, we can update on their behalf.

Following the live launch of their website, various social media profiles were created, optimized, and filled with content. The social media sites which we initiated included Facebook, Instagram and Google Business Local listing. Prior to going live with the new site and social media, Pre & Post Migration services were carried out including:
– URL Redirection
– SEO technical findings & recommendations
– Keyword research, and mapping
– Goal conversion tracking

This complete overhaul of online marketing tactics will now allow The Cotswolds Retirement Village to stay active and relevant online, which we know in 2019 should be a top priority for all businesses.

What the client said:

Recognizing the need to update our website was the easy part. The entire process from brief to implementation, was made seamless by engaging DDS Solutions and working with Peter.

After many discussions with him it was clear that in this competitive space, Peter had solid and current knowledge and expertise to bring to every step of the task.

I found Peter’s suggestions and recommendations, considered and constructive. There is no doubt that DDS is well placed to deliver an effective, cost efficient and productive web and social media presence for your business or organsiation.