What you need to know about domain names

Put simply, a domain name is the address of your website – comparable to a bricks and mortar street address – and choosing the right one might be the most important decision you make in your online business journey.

Domain names need to be bought before you can start building a website, so there are several things you need to consider:

Name choice and availability

The best thing you can do is research, research, research. If you haven’t registered a business name yet, then wait until you know whether the corresponding domain name is available. But for those of you that already have a business name, you might find the corresponding domain name is already taken. So think about what people key into a search engine when they look for your product or business. And then consider what works with your businesses image and branding. The right name is out there.

Unfortunately, sometimes the right name has already been taken. In that situation, you have a number of options:

  1. Purchase the domain with a different extension (.net instead of .com,. for example)
  2. If the domain name is “parked” (ie someone has registered the name but is not using it), then you can do a search for the owner and see if they will transfer ownership to you.
  3. Choose another domain name.


Managing your domain

Domain names tend to be “rented” rather than purchased outright, so you will need to monitor when it expires and renew before someone else nabs it. And you also need to ensure that your details are up-to-date – domain names are controlled by the details attached to the account.

Multiple names and redirection.

You can register as many domain names as you want in order to protect your brand from competitors who may create confusion. These extra domain names can then be redirected to your actual site, which means you can capture visitors who type in the wrong address.

To register the perfect domain name for your business, contact Direct Digital Solutions on 02 9557 7623 or email us@directdigitalsolutions.com.au